Social media to promote energy efficiencyAn IndEco project report
Do you want to get started with or enhance your use of social media to promote energy efficiency programs? This handbook is perfect for you! Topics include: 10 key steps to launch, mitigating the risks, getting results, success stories and a case study from a utility social media pilot project. It also gives you key tips and cautions at each stage of social media roll-out.
Think of information already shared through news releases and other traditional marketing channels that could be interesting to present and share with your customers in another format. Those are already approved messages (i.e. that are "ready to post." without having to go through an approval process again)!
Using social media is NOT about pushing advertising about your energy efficiency programs but rather about finding the right balance between the different types of information you may want to share: valuable tips for customers to save money, power outages, etc.
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Our project was a joint venture between IndEco and Niagara Peninsula Energy Inc. (NPEI) and was funded by the LDC Tomorrow Fund.